david chan's blog

My coworker Nick Simpson is truely amazing.  He is one of the most knowledgable sys admins I’ve known and I’ve been with many different companies (ie. I’ve been around the block).  His blog is neatly designed and he stumbles on many neat things.  Just recently I’ve been introduced to a new Facebook app to keep track of birthdays, and I got that information from his recent post titled “Facebook iCal birthdays“.

But if you do a search for “Facebook iCal Birthdays” on Google, you won’t find Nick’s post.  Even a search for “Nick Simpson” doesn’t return much from his blog.

One thing I’ve noticed is that the permalinks for his blog posts are in a very machine unfriendly format.

This doesn’t translate into any searchable keywords, and makes it hard for anyone to find this via a keyword search.

I’m a big fan of searchables and many readers of my blog find my content via search engines (actually, only through Google…is there any other search engine?).

I hope Nick reads this and changes his permalink structure to include the post’s title, or the post’s keywords, as part of the permalink for the story.  You may already know this, but in WordPress, going into Settings->Permalinks will allow you to choose a suitable link for your posts.

What good is creating content if no one can find it?