Brand Recognition in Blogs
Over the recent years, the popularity of blogging and weblogs has increased tremendously and shows no signs of slowing down. With as many as 1.3 million posts made per day, weblogs are right up at the top with other mainstream media outlets such as television and print. And of course, mainstream media has the power to influence its audience to make certain decisions as consumers (which sometimes leads to bribery).
So what are some popular brands mentioned in blog articles? Cameron Olthuis has compiled a list of the 10 most popular brands on Digg, a prominent weblog aggregator, in the last year. In the article, he made a simple yet insightful brand versus brand comparison:
Wii - 1503
Xbox - 781
PS3 - 787iPod - 690
Zune - 154Apple - 1731
Microsoft - 1502Google - 1484
Yahoo - 1105
Microsoft - 1502
I decided to see how the above companies did over the course of the last 12 months, and to see if a brand’s popularity in the blogosphere agrees with its success.
The below data is collected from Google Finance, for the period of March 2006 to March 2007, and it outlines the growth of the company’s share price.
Wii (Nintendo): +48.29%
Xbox (Microsoft): -0.29%
PS3 (Sony): +5.8%
Apple: +29.76%
Microsoft: -0.29%
Google: +22.13%
Yahoo!: -5.06%
Microsoft: -0.29%
There are a lot more factors affecting the growth of a brand/company than just media attention, but there is no doubt that many brands and products would like to ride the wave and get on the blog bandwagon.
